Dominic Foster

The Bootstrappers Bible

You may be mistaken for thinking that it is Seth Godin Day here today. (Errr… could that be a Meme?)

Well with two of my most recent posts mentioning him - I remembered that I had a copy of The Bootstrappers Bible if PDF format which I got from Changethis.com several months ago. This prompted me to take a quick squiz at it again - and I realized that a lot of the information within its pages is very relevant to the flailing Blogger when he/she/it is in start mode.

This format of The Bootstrappers Bible is actually a ChangeThis.com manifesto, but is based on Seth’s book The Bootstrappers Bible which was written several years ago.

Within it, Seth describes what the Bootstrapper is and what they have going for them. At the begining is the Bootstrappers Manifesto - which Seth says should be taped somewhere conspicuous and read loudly before you go to bed each night - here is a quote from it which I really like -

I am a bootstrapper. I have initiative and insight and guts, but not much money. I will succeed because my efforts and my focus will defeat bigger and better-funded competitors. I am fearless. I keep my focus on growing the business - not on politics, career advancement, or other wasteful distractions.

Does this sound like you - or many of the people who write the Blogs that you read?

Section 1 could be the most poignant to the Boostrapping Blogger. It is titled The Joy of Small and expands on the Bootstrappers Manifesto with some true story examples of Bootstrappers - and then a list of reasons that the big companies succeed in the market - and how being small can be a big advantage, such as Having Nothing to Lose, Rapid R&D and Being the Underdog.

In the following 3 sections, Seth goes on the explain some of the tricks to make you Bootstrapping Venture a success - And then Doing the Math to keep you on track - Here mentioning Multiple Income Sources to see you through leaner times. Finaly, Seth mentions some aspects which you should understand once you are up and running and need to keep going - Among them - the importance of Being Mentored.

Anyhow. Thats enough of me carrying on about how good The Bootstrappers Bible is. Go and read it yourself.

If you are having trouble finding it on the web, then Contact Me and I’ll email you a copy.

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